Enterprise
Kerngedanke
Co-development of the platform built by Munich start-up Kerngedanke. Editorial teams create a piece of content once and turn it into posts for Facebook, Twitter, Instagram and YouTube.
- Client
- Kerngedanke
- Service
- Development
- Year
- 2019
Project completed
Starting point
Editorial teams publish the same content on many channels. Each channel has its own formats, image sizes and rules. Adapting every post by hand takes a lot of time.
Approach
The work took place directly within Kerngedanke's development team. From one original piece of content, it creates posts in the right format for each channel, which the team plans and publishes together. Reach and reactions flow through a real-time pipeline into dashboards.
What was delivered
Posts per channel
Create the right post for each channel from one original piece of content.
Publishing
Plan and publish posts to Facebook, Twitter, Instagram and YouTube.
Collaboration
A shared workspace, including for teams in different locations.
Analytics
Reach and reactions in real time, summarized in dashboards.
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